Lilac Company hopes to expose unseen opportunity in todays pop culture:
Future and Thug could have raised an enormous amount of money for Flint and brought loads more of attention to their song "Patek Water" by releasing their own bottle.
Just because we weren't able to work with the ones who inspired this idea, doesn't mean that we aren't able to get the idea out there.
And until we are at that point, we will continue to create our own marketing campaigns while still trying to give back.
@LilacCompany "Patek Water" is available Now with all proceeds going towards the Flint Water Crisis.